The State of Digital Printing in 2016

Digital printing can be defined as a method of printing from a digital based image directly to a variety of media. The process allows on-demand printing and also a modification of a picture. The most popular methods among others include ink jet or laser printers which deposit pigment or toner on paper, marble, glass, photo paper or even canvas. However, it has a higher cost per page as opposed to traditional printing techniques.

One of the main differences between digital printing and traditional techniques is that there is no need of replacing printing plates, unlike analogue printing where plates are repeatedly replaced. Hence digital printing is quicker although there may be cases of loss of some fine image detail by commercial digital printing techniques.

However, in most of the processes the toner or the ink does not pervade the substrate such as paper, glass, canvas. Instead, it forms a thin layer on the surface that may be adhered to the substrates by use of fuser fluid with heat process (toner) or UV curing technique (ink).

Digital printing process such as Dx Print Group in Perth has numerous merits unlike the traditional printing techniques; they include the following;

Environmental friendly

Digital printing is more environmentally friendly as opposed to traditional print as there is no use of film plates and photo chemicals, or any other printing materials and the waste that goes along with it. Therefore, the whole process is greener.

Advertising

This mainly is done for outdoor banner advertising as well as in personalized mail campaigns. Know how digital records change lives for example!

Faster Process

This process needs minimal set up hence it is speedy. It is a simple process since it is not necessary of plate mounting therefore only fewer steps are involved in the process which enables delivery to be done in a short period.

Cost

It is possible to make big financial savings when digital printing is considered instead of the traditional method. There is no need to create a plate for every image. Therefore small businesses can print small quantities of business cards, flyers among others at an affordable cost.

Personalisation

It is possible to personalize a digital print because details such as customer’s name or any other relevant image can be included. This is consequently necessary because personalizing marketing helps improve response rate since people are more likely to engage with whichever content they deem relevant to their interest.

However, just like all the other digital technology techniques, digital printing has a disadvantage in that it only supports limited prints which can vary from six to six thousand, and after a particular count it doesn’t support. Therefore, bulk and large orders may not be supported by digital printing machines, and as a result, it is a bad investment for great printing.

Visit www.dxprintingperth.com.au/digital-print/ for quality services in Perth WA.

Comments are closed.