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Leading Senior Experts Consortium Continues To Grow “The numbers are staggering. In 2010 the 65+ population will be at roughly 40 million, quickly rising to more than 54 million by 2020. When you consider these are the people who hold the bulk of the country’s money and are undergoing significant life changes, they will drive the lion’s share of our economy,” says Tom Mann the Managing Partner for TR Mann Consulting (www.TRMann.com). “To prepare for that, I’ve put together a strategic all-star team of mature market experts. This unique team makes us an incredibly different marketing team.” TR Mann Consulting has recently added Gary Applebaum, M.D, Geriatrician, one on the country’s foremost experts on geriatrics; Marks, Thomas, Architects designer of some of the nation’s finest retirement communities; Immersion Active, leaders in on-line marketing to seniors, and Anirban Basu, the founder of Sage Policy and Chief Economist of the Associated Builders and Contractors (national). David Weigelt, co-founder of Immersion Active, is delighted, saying, “We thought it was important that TR Mann had this important field covered. After all, as one-third of the 195.3 million Internet users in the United States, mature consumers represent the Web's largest constituency," David said. "But what really makes the TR Mann Consulting team impressive is the original and synergistic ideas this cross-discipline approach brings to the mature market field." About TR Mann Consulting TR Mann Consulting specializes in: selling real estate (condominiums, active 55, retirement communities, continuing care, assisted living and nursing care); marketing to boomers/seniors; and creating profitable, award-winning media. Each of the partners in this independent marketing firm has over 15 years experience in the agency’s areas of focus. Recognized as industry leaders, this team founded the Mature Markets Experts which has grown to become an international networking group. TR Mann Consulting’s clients range from national publications to some of the world’s largest publicly traded builders. About Gary Applebaum, M.D, Geriatrician, Partner A winner of the prestigious honor of National Geriatrics Clinician of the Year, Dr. Applebaum is one of the foremost experts on geriatrics. Mr. Applebaum established the Erickson Health system for Erickson Retirement Communities and has testified at a congressional hearing for the U.S. House of Representatives, Select Committee on Aging. Gary is extremely talented at helping companies set up continuing care retirement communities, assisted living and nursing facilities, and health care surveys. About David Weigelt, Interactive Technology The co-founder of Immersion Interactive, David Weigelt and his team, are leaders in developing on-line marketing campaigns designed specifically for boomers and seniors. They have a proprietary approach to plan, deploy, manage, and optimize an online advertising campaign that effectively targets 50-plus Internet users and uses an extensive database of media publishers to specifically target different groups of mature users. Through ongoing research and testing they have developed a comprehensive set of best practices and an alternative means of delivery that yield higher click-through and conversion rates. And once implemented, they develop unique methods to optimize and retarget your campaign to ensure your best return on ad spend More information : http://maturemarketexperts.wordpress.com/   By Tom Mann Date 21-08-2008   Print this article | React to this article     Your advertisement here