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ALL BOOKS Propose your book on this list send an email   The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change written by F. Kohlbacher, C. Herstatt Marketing to Seniors - 2nd edition written by Michael C. Walker Sold on Seniors : How You Can Reach & Sell the $20 Trillion Senior Marketplace written by Gary Onks Direct Marketing, Direct Selling, and the Mature Consumer written by James R. Lumpkin, Marjorie J. The Design of Home Appliances for Young and Old Consumers written by Adinda Freudenthal Agequake: Riding the Demographic Rollercoaster Shaking Business, Finance, and Our World written by Paul Wallace The 50+ Boomer: Your Key to 76 Million Consumers written by Donald L. Potter Longevity Revolution written by Theodore Roszak Ageless Marketing : Strategies for Reaching the Hearts and Minds of the New Customer Majority written by David B. Wolfe The Age Wave : How The Most Important Trend Of Our Time Can Change Your Future written by KEN PHD DYCHTWALD Age Power: How the 21st Century Will Be Ruled by the New Old written by Ken Dychtwald, Ken, Phd Dychwa Boomers, Xers, and Other Strangers: Understanding the Generational Differences That Divide Us written by Kathy Hicks Rocking the Ages: The Yankelovich Report on Generational Marketing written by J. Walker Smith, Ann S. Clurma Marketing to the Mindset of Boomers and Their Elders: Using Psychographics and More to Identify and Reach Your written by Carol M. Morgan Marketing to Leading-Edge Baby Boomers written by Brent Green Prime Time: How Baby Boomers Will Revolutionize Retirement and Transform America written by Marc Freedman Boomer Nation : The Largest and Richest Generation Ever, and How It Changed America written by Steve Gillon Silver Linings: Selling to the Expanding Mature Market written by Herschell Gordon Lewis Segmenting the Mature Market: Identifying, Targeting and Reaching America's Diverse, Booming Senior Markets : Based on the 50+ Studies written by Carol M. Morgan, Doran J. Levy The Mature Market: A Strategic Marketing Guide to America's Fastest Growing Population Segment written by Robert S. Menchin > Next